16 Allow people to include your free online service
on their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc. For example, you could say,
"Offer This Free Service To Your Visitors By Just
Linking To Our Web Site!"

17 Allow people to give away your free software.
Just include your business advertisement inside the
software program. For example, you could say,
"This Free Software Is Brought To You By (your
business information)" Another example, "This Free
Software Is Made Available By (your business
information)."

18 Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site. For example, require people to place a
small note under the graphic or at the bottom of their
web page like "These graphics are from (your
business information)." or "This template is copy-
righted by (your business information)."

19 Allow people to place an advertisement in your
free e-book if, in exchange, they give away the
e-book to their web visitors or e-zine subscribers.
Wouldn't you choose to give away something that
gave you benefits? For example, you could say,
"Give Away This Free E-book And Customize It
With Your Own Links!"

20 Allow people to give away your free e-book to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the Internet. For example, 5 people give it
away to 5 people each, and those 25 people give
it away to 5 people each, and those 125 people
give it away to 5 people each. It just keeps going!
That's 755 people viewing your ad for free and
without you doing much work.

 

Chapter 5

21 Turn your ad copy into a story or article.
Yourvisitors won't be as hesitant to read your ad and
will become more interested in your product. For
example, you could start your ad by saying, "Once
upon a time�c" Another example would be to start
your ad out with "FREE Report!" Or "How To..."

22 Give visitors a freebie for filling out your online
survey otherwise they usually won't. Surveys will
give your business valuable intelligence for your
business. For example, you could say, "Everyone
who completes this survey will get a FREE watch!"
Another example, "The first 200 people who
complete this survey get a free calculator!"

23 Enhance the power of your ad copy benefits by
using attention-getting words, highlighting keywords,
using color, using quotes, bolding key phrases,
underlining, etc. For example, "Instant Profits",
�gSuper Fast Results�h, �gLose Weight�h, �gSave
Money�h, �gIncrease Sales�h, etc.

24 Give your visitors lots of choices so they don't
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc.
For example, �gChoose the Basic or Deluxe.�h
Another example, �gOrder by web site, phone or
fax.�h

25 Put yourself in your visitors�f shoes. Design your
site for them, not for yourself. Create your product
around your visitors, not because you would buy it.
For example, if you were selling to people who
were thinking of going bankrupt, think about how
they feel. They would likely want to avoid bank-
ruptcy, they would feel tired of not be able to afford
anything, they would be fed up with creditors calling,
etc.

 

26 Get free advice from successful online business
owners. Participate in business chat rooms and use
message boards to start a conversation. For
example, you could read their helpful information
or post questions and get them answered. You
could also answer other people�fs questions and
start a conversation.

27 Use your free bonuses to create an urgency for
your visitors to buy. Only offer them for a limited
time with your main product. For example, you
could say, �gOrder before midnight tonight and get
4 FREE bonuses!�h Another example, �gOrder by
June 25, 2002 and get a Free Advertising E-book!�h

29 Make your visitors feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about buying from your web site.
For example, �gYou are in the 1% of people who
are serious about changing their life.�h Another
example, �gYou are brave for going the extra mile to
eliminate your financial problems.�h

30 Add multiple profits to your web site. If you're
selling business books try to sell business services,
courses and supplies too. For example, you could
say, �gThanks for purchasing our business e-book. If
you like it, don't forget we offer a monthly update
service for the e-book for only $4.95 a month.�h